About Us

The Company is a privately owned Electrical Wholesaler, based in Pinetown, Kwazulu Natal (South Africa). It is one of the larger Independent Wholesalers in the province, and services a varied customer base including Industry, Contractor and Domestic markets. The Company was established in 1993. It currently has new owners since October 2013.

The current Members acquired ownership of the Company in October 2013. The Company (to date), has enjoyed phenominal growth and has the means and vision to expand and explore new markets.

We are proud of the service we provide, and are confident that our qualified management and staff have the expertise to advise and supply a "total electrical solution" . We stock all commodities required by the Electrical Industry, and from our base in Pinetown, we successfully service customers in a wide radius of our premises, as far as the North Coast, South Coast, and Midlands of Kwazulu Natal.

Our operation is run from premises which provide ample space for continued expansion. Specialized computer software and the latest hardware, provides daily reporting to assist with stock procurement, stock holding and Management Accounts. This has resulted in the Company enjoying the full support of its’ Bankers.

owners of electrical world Gary and Sherron EvansPicture: Owners Gary and Sherron Evans

Stock and Electrical Suppliers

We pay particular attention to our stockholding through the expertise of our buyer and the participation of our Management. Levels are checked and replenished on a daily basis. Emergency orders are supplied immediately as we have an excellent reputation amongst our suppliers for prompt payment and compliance with their Credit Guarantee requirements. We buy SABS approved products and meet the quality specifications required. We negotiate the best prices.

Transport Service

Excellent service is provided to our customers by way of our dedicated Dispatch and Stores team. Requirements in respect of transport and deliveries are continually assessed.


The administration team is capable, motivated and dedicated keeping the Company budget lean and efficient. This is achieved through daily interaction and the prompt resolution of queries . The result is an excellent relationship with suppliers and customers. Our customers are "at home " at our Company, and our suppliers enjoy our business.

Management Team

The Members form the management of the Company, who work actively and "hands-on ", promoting the business of the company every-day. Management enjoys the support of a dedicated team, and conducts the affairs of the Company on an equal and Democratic basis. Our success is a result of the team spirit that exists under the guidance of dedicated management, and the motivation of every staff member to reach their full potential. The Company is committed to seeking out and employing Previously Disadvantaged Individuals.

Management has adopted a philosophy of promotion from within and encourages and assists every staff member to develop and progress. Spirit is maintained throughout the company as a result of open communication between all levels of staff and participation by all in the social functions held by the company.

Sales Experience and Expertise

Combined our Sales Team has 100 years of experience, and offers technical expertise and advice in all fields of the Electrical Industry. We attend and hold regular seminars with suppliers in order to update our team with the technical knowledge required to keep customers informed of new products and technology. Our customer base is supported by regular visits from our Reps and our doors are always open for consultation and advice on projects and products.

About Company

The company is a privately owned

Electrical wholesaler based in Pinetown,

Kwa-Zulu Natal (South Africa).

It is one of the larger independent wholesalers

in the province and services a varied customer

base including industry, contractor and

domestic markets.

The company was established in 1993.

It currently has new owners since October


Get in Touch

  • Phone:
    (031) 716 9300
  • Fax:
    (031) 701 2916
  • sales@electricworld.co.za

  • Physical Address:

    46 Kings Road
    Pinetown, 3610
    Kwa-Zulu Natal, South Africa
  • Postal Address:
    PO Box 2032
    New Germany, 3620
    Kwa-Zulu Natal, South Africa